Author
Joyeeta Gupta, Xuemei Bai, Diana M Liverman, Johan Rockström, Dahe Qin, Ben Stewart-Koster, Juan C Rocha, Lisa Jacobson, Jesse F Abrams, Lauren S Andersen, David I Armstrong McKay
The Lancet Planetary Health-Earth Commission consists of 65 international nature and social scientists (ao Joyeeta Gupta and Johan Rockstrom). After writing about the earth system boundaries, they now wrote a scientific paper in which they identify the "safe zones" for a safe and just living for humans and nature that can provide for everyone. They state that overconsumption, pollution and poor management of recourses are causing significant pressure to these safe zones and identify policy and actions that can protect the safe zones.
A fossil ad ban is one of the proposed policy actions.
Relevant texts to a fossil ad ban
"The communications sectors, including traditional and social media and advertising companies, among others, are major cultural value creators. Although these actors often have relatively small footprints, the value they create and perpetuate can have large Earth-system impacts."
"Average consumption per person has increased substantially since 1970 (energy consumption has increased by around 35%, and food consumption by around 25%). Some increases are associated with declining poverty, but wealthy countries and individuals consume disproportionately more because social norms, media, and advertising promote consumption in terms of large homes, automobiles, and frequent air travel."
"Therefore, recognition of the immoral character of fossil fuels, for example, can lead to regulations restricting fossil fuel use and introducing advertising bans."
"Social norms are the basis of law. Therefore, recognition of the immoral character of fossil fuels, for example, can lead to regulations restricting fossil fuel use and introducing advertising bans."
"Consumption and travel that emphasises the quality of individual and collective lives is preferred to that which satisfies social norms or artificially created needs and desires that are continuously reinvented by advertising firms to push growth.
"Socio-technical transformations can be supported by standards, certificates, labels, bans on advertisements for harmful products."
The Lancet
https://www.thelancet.com/journals/lanplh/article/PIIS2542-5196(24)00042-1/fulltext