Author
Robert Brulle, Lindsay Young
https://doi.org/10.1111/j.1475-682X.2007.00208.x
From the abstract:
"One central determinant of global environmental change is the continued expansion of personal consumption levels. In order to more fully understand the relationship between consumption and environmental degradation, the determinants of consumption must first be identified."
"The results show that advertising significantly impacts overall consumption and that these effects vary by type of consumption."
From the conclusion:
"In testing our first hypothesis, that increased spending on advertising will increase individual
consumption levels, advertising was found to have a significant impact on consumption levels, as was also true for personal disposable income."
"Most importantly, we established that personal disposable income has a significant impact on the consumption of basic commodities, such as food and clothing. However, it does not have a significant
impact on consumption of luxury goods, such as household appliances and automobiles. The reverse is true for the impact of advertising. It has little effect on basic commodities, but a large effect on luxury goods."
Drexel University
https://onlinelibrary.wiley.com/doi/10.1111/j.1475-682X.2007.00208.x