Author
Tim Kasser
Many industries have been recognized as directly and indirectly causing climate and ecological degradation. So far, however, the advertising industry has largely escaped accountability. This report attempts to remedy the omission by looking at four ways that advertising indirectly causes such harm. Specifically, it reviews scientific literature showing that materialistic values and goals, the consumption-driving work & spend cycle, and the consumption of two illustrative products (namely beef and tobacco) are each a) encouraged by advertising and b) implicated in causing various forms of environmental damage. It seems likely that similar dynamics occur for other products, services, and experiences. This body of empirical evidence therefore supports the conclusion that if humanity hopes to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry.