Description
British Cycling, the main national governing body for cycle sport, has a new sponsor: Shell.
New Weather Institute started a campaign to call British Cycling to drop Shell as a sponsor. They state: ‘British Cycling cannot allow Shell UK to use its name, its membership and the sport of cycling to greenwash its image. For decades, Shell has worked to undermine climate action, lobbying governments to delay regulation and denying the science of climate change. Shell has polluted politics, public debate and the air we breathe. Now it wants us to believe it is ‘part of the solution’ - and it is going to use British Cycling to peddle this myth.
Cycling cannot become a billboard for Shell’s misleading claims around net-zero and the greenwash of its unsustainable activities. All sports, including cycling, are vulnerable to climate change and the increasingly extreme weather associated with it.’