Description
The Dutch newspaper NRC was once 'touchstone of democracy' and 'grindstone of the mind'. But where is the critical grounding now? Because in exchange for money, NRC writes fake articles for Shell and for cruiseship holidays to ao Antarctica.
In 'branded content', NRC measures Shell in terms of a green image. In doing so, NRC throws sand in the eyes of NRC readers about Shell's real role in exacerbating the climate crisis.
In 'branded content' for cruise travel to Antarctica, NRC promotes these travels by stating that tourists can see the consequences of climate change for themselves.
Reclame Fossielvrij is spoken to the editors-in-chief and the publisher, yet to no avail. Also NRC editors are pressuring the liberal newspaper.