Description
"How long do you have to look around you before you see an advertisement, a brand name, an incentive to consume? Advertising and other commercial communications of all kinds are everywhere: it's a fact. We are constantly exposed to it. But at what point did we consent to it?
This daily invasion, beyond its immediate pain, is the manifestation of a predatory system for all, which sacrifices health, well-being, the environment and the general interest with the sole objective of encouraging desires and unbridled consumption. This system, many are those who can no longer stand it.
Skipping advertising is a way of saying that a paradigm shift is possible. That the current advertising system can evolve for the better. But that for this to happen, European political leaders must take the measure: this is the meaning of the We Skip Ads initiative."
We Skip Ads is an initiative by MEP mr David Cormand (The Greens), in May 2023.
About a fossil ad ban, the initiative says:
"While we have collectively accepted the reality of climate change and identified the causes of this upheaval, the promotion of energies that are responsible for it is no longer tenable.
Recommendation: Ban all forms of audiovisual commercial communication, regardless of the medium, as well as all promotional or sponsorship operations in favor of fossil fuels or the companies that exploit, produce or distribute them."
