Description
Badvertising, the New Weather Institute, Possible and Adfree Cities launched 'Planes on the Brain' on July 16 2023. This campaign responds to calls from the Climate Change Committee (CCC) to reduce demand growth for flights, coinciding with calls from the House of Lords to regulate ‘high carbon’ advertising.
The campaign is published as the 'Ministry for the Climate Emergency', raising awareness on the dangers of exposure to aviation advertising, including increasing the demand for flights. They propose an end to the active promotion of flying with a tobacco-style end to airline adverts. The Ministry previously launched its ‘Brain Pollution’ campaign against high-carbon advertising.
