Clean Creatives brings together creatives, strategists, planners, and agency leaders to end the advertising and PR industry's work with fossil fuels.
They believe sustainability is about your clients, not just your company. One campaign for a fossil fuel client can undo all of an agency’s sustainability gains. That’s why they ask creatives to sign their pledge. Already over 500 agencies pledged to cut ties with world’s biggest polluters.
Together with Comms Declare, Clean Creatives published in both 2021 and 2022 an extensive report on relationships between public relations and advertising agencies and their clients in the fossil fuel industry since 2015. They found 230+ ad and PR companies working for the fossil fuel industry in 2022.