Opportunity Green has filed a series of complaints to the UK’s Advertising Standards Authority (ASA) over the cruise industry’s systemic misleading advertising of fossil LNG as a ‘green’ fuel. These complaints follow their report on LNG greenwashing by cruise companies and targets some of the biggest international cruise companies. The complaints were filed in September 2023.
As a result of the research in the report, Opportunity Green is calling on cruise companies to:
- Stop advertising fossil LNG as a climate solution which risks misleading consumers as to the true sustainability of their holiday.
- Stop investments into climate-damaging fossil LNG as a purported climate solution.
- Back their net zero pledges with credible transition plans which include investments into real zero emissions solutions supported by the best available science.
- Remove advertisements where these have misleadingly advertised the climate benefits of fossil LNG.
For more information read their press release here.