Complaints filed at ASA as cruiseship companies greenwash LNG

Opportunity Green has filed a series of complaints to the UK’s Advertising Standards Authority (ASA) over the cruise industry’s systemic misleading advertising of fossil LNG as a ‘green’ fuel. These complaints follow their report on LNG greenwashing by cruise companies and targets some of the biggest international cruise companies. The complaints were filed in September 2023.

As a result of the research in the report, Opportunity Green is calling on cruise companies to:

1. Stop advertising fossil LNG as a climate solution which risks misleading consumers as to the true sustainability of their holiday.
2. Stop investments into climate-damaging fossil LNG as a purported climate solution.
3. Back their net zero pledges with credible transition plans which include investments into real zero emissions solutions supported by the best available science.
4. Remove advertisements where these have misleadingly advertised the climate benefits of fossil LNG.

For more information read their press release here.