Step by step guide: How to ban fossil ads in your municipality

Is your city ready to be a real climate frontrunner and ban fossil ads from its streets? This handy decision tree will help you develop a strategy to ban fossil ads from public space.

Each step in the toolkit How To Ban Fossil Ads in your Municipality comes with extensive tips and suggestions.

→1: Find out what the current ad policy is in your municipality, ask (technical) questions
→2: Decide on your definition and scope
→3: Decide on the preferred implementation; through public law (ordinance) or private law (contracts and tenders)
→4: Have your arguments ready, including replies on common counterarguments
→5: Set up a (public) pressure campaign
→6: Consider regional or national step

Find example motion text (private law; change is gradually visible when contracts with advertising operators run out) and local law proposal text (public law; change is visible within a few months, everywhere in the city / level playing field) here. More on why to consider a local law proposal over a motion here.