Description
Enviral, Fanclub PR, Kibbo Kift Agency, Leap Agency, Media Bounty, and REVOLT are the first to join a new alliance established by global NGO Creatives for Climate to drive radical collaboration and new standard-setting across the industry. To launch, they will collectively share tactics used to campaign for change in the alliance’s first free and open webinar on October 4th, 2023.
The alliance marks a new dawn for purpose-driven agencies to share knowledge, explore collective challenges, and launch ideas to create new standards across the industry to use creativity to accelerate climate solutions and social justice. It follows months of interviews with founders on the challenges they face in pioneering new ethical agency models, such as functioning in silos, facing time challenges to network, and competing against agencies whose values are questionable.
To join, agencies must engage three out of every ten employees on a pathway action plan created by the NGO calling for radical collaboration, upskilling to tackle greenwashing, and an agency commitment to divest from representing the world’s worst polluters, fossil fuel companies.
