Hamburg Climate Futures Outlook 2023. The plausibility of a 1.5°C limit to global warming – Social drivers and physical processes; Cluster of Excellence Climate, Climatic Change, and Society (CLICCS)

The Hamburg Climate Futures Outlook 2023. The plausibility of a 1.5°C limit to global warming – Social drivers and physical processes; Cluster of Excellence Climate, Climatic Change, and Society (CLICCS) notes that a major societal shift is needed quickly to prevent even worse climate disruption, and that journalistic media can play a role in this. To be effective, journalism should be an important and trusted source of information. But newspapers contain more than just articles. Commercial content also influences readers, the authors say. They call journalistic media mostly commercial enterprises dependent on advertising revenue. With major consequences. Because "the advertising for environmentally harmful consumer goods may counteract the ecologically mobilizing effects of journalistic reporting."