Author
House of the Lords, UK
Description
The British House of the Lords published a report, stating that the UK government is lacking policy for mass behavioural change. They name a ban on high carbon advertising as one of the measures to reach this goal.
"The Government should introduce measures to regulate advertising of high-carbon and environmentally damaging products."
Other quotes:
"A behavioural lens must be applied consistently across all government departments, as too many policies, from planning and building standards to advertising regulations, are still encouraging high carbon and low nature choices."
"However, although electric and hybrid vehicles are taking up an increasing portion of advertisements for private cars, Sustrans noted advertising of SUVs remains highly effective: “Research illustrates that the advertising of SUVs is rapidly increasing sales and market shares of larger, more polluting SUVs which is jeopardizing climate goals in the UK and worldwide.”"
"There is great potential to normalise behaviours associated with reduced greenhouse gas emissions and environmental impacts—including public transport use and active travel—through positive representations in broadcast television, advertising and on social media. However, at present aspects of the media environment run in a contrary direction, for example the proportion of advertising devoted to SUVs (Sports Utility Vehicles) and disinformation and misinformation on climate change available on social media."