Just Forests believes in a world where all people will have access to natural resources as a means to improving their quality of life. They work on responsible management and conservation of the world's forests as a means of poverty alleviation through development education.

In recent years, Tom Roche (coordinator of Just Forests) is also targeting fossil sponsorsdeals with cultural institutions and sport groups. He and his companions have succesfully put this topic on the agenda of several local institutions and more broadly in Ireland.