Description

Who: Dutch airline KLM

Where: Advertising watchdog, the Netherlands (Reclame Code Commissie)

What: Biofuel ads rules misleading

When: July 2020


KLM has misleadingly advertised how the company uses biofuel. This was decided by the Advertising Code Committee on Monday. KLM advertises a lot about sustainability, while in reality only 0.18 per cent of its entire fleet flies on biofuel. In a non-binding ruling, the commission recommended that the airline advertises differently.

 

Eric Stam, complainant: "This is good news! Not only because it recognises the deception, but also that press releases, visual displays on aircraft and even 'purely informative displays' are labelled as advertising."

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