Description
Following a complaint filed by Adfree Cities, the British Advertising Standards Authority (ASA) has banned a LinkedIn advertisement by Lloyds Banking Group on grounds of being misleading. The ad, part of a campaign consisting of two other ads and an outdoor poster, highlights the bank's financing of sustainable initiatives. It does not, however include any information about Lloyds' continued financing of high carbon activities such as fossil fossil fuel production and industrial agriculture. Therefore, the ASA ordered Lloyds to discontinue the ad, and to “ensure future ads featuring environmental claims did not mislead by omitting significant information which put the claims into context.”
Responding to the ruling, Veronica Wignall of Adree Cities said:
“While the ASA’s ruling is welcome, advertising regulation is nauseatingly slow and ineffective; we need a tobacco-style ban on high-carbon advertising to stop greenwash and clear the way for meaningful climate action.”
