Logo world without fossil ads Logo world without fossil ads
    • HOME
    • FAQS
    • AD BANS
    • ORGANISATIONS
    • KNOWLEDGE
      • Research
      • Toolkit
    • CONTACT
      • Get in touch
      • About us
    Sign in or Register

    Low carbon advertising policies: a toolkit for local policymakers

    • About toolkit
    • prev
    • next
    • prev
    • next
    Titel

    Low carbon advertising policies: a toolkit for local policymakers

    Description

    Fossil fuel companies, car companies and airlines spend billions each year advertising their high carbon products - despite growing public concerns over air pollution, public health and climate breakdown. This toolkit is for local authority councilors and officers in the UK wishing to implement a ‘Low Carbon Advertising Policy’ which would prohibit adverts for these products in council-owned ad spaces.

     

    The rationale 
    As of November 2021, over 300 councils in the UK have made climate emergency declarations. Low Carbon Advertising Policies present an opportunity for local authorities to further their existing health and environmental policy goals relating to air pollution, active travel, cutting carbon emissions and town planning.
    It should be noted that restricting advertising for harmful products (e.g tobacco or SUVs) is not the same as banning the products themselves. On specific policy outcomes relating to active travel, health, air pollution and public transport, adopting a low carbon advertising policy allows for joined-up thinking across different
    council departments. It is counter-productive for public transport bodies, for example, to be running adverts for polluting private cars at their bus stops.

    Local authorities have control of the following areas of advertising:
    ● Advertising billboards and digital screens located on council-owned land.
    ● Planning consent for advertising infrastructure (e.g new digital billboards) and its content.
    ● Passenger Transport Executives (such as Transport for London, Transport for Greater Manchester, Merseytravel, etc) have control of advertising policies on their vehicles and transport infrastructure, and are accountable to local democratic bodies such as Mayors’ offices.

    Preview
    Local-Policymakers-Toolkit-Badvertising-1
    Files
    • Local-Policymakers-Toolkit-Badvertising.pdf View
    Related Organisation
    New Weather Institute UK
    Adfree Cities

    You May Also Be Interested In

    All of your arguments and methods to ban fossil ads - backed by science

    Two-pager on a (local) fossil ad ban, two-pager on a national fossil ad ban and 18-page appendix factsheet,…
    Featured
    • Quick view

    Step by step guide: How to ban fossil ads in your municipality

    Is your city ready to be a real climate frontrunner and ban fossil ads from its streets? This handy decision…
    Featured
    • Quick view

    How to ban fossil ads through the local ordinance?

    In the discussion about banning fossil ads, many city boards choose to engage in conversations with…
    Featured
    • Quick view

    Privacy & Cookie protocol | Colophon | This website is funded by KR Foundation

    Cart

      Manage Cookie Consent
      To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
      Functional Always active
      The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
      Preferences
      The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
      Statistics
      The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
      Marketing
      The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
      Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
      View preferences
      {title} {title} {title}