Lyon Collectif Plein La Vue (Lyon Collective Full View)

Lyon Collectif Plein La Vue calls for a strong reduction in advertising pressure in the Lyon metropolis, including less advertising and no digital advertising screens. They were founded in 2017. The collective organises campaigns, actions, writes scientific and technical articles and, together with a lawyer, prepared a legal memo to ban digital advertising screens. They also collected 14.000 signatures on their petition “Trees not Ads” and put forward more than 8.000 reactions on Lyon’s consultation on the place of advertising in public space.