Marketplace Advocacy by the US Fossil Fuel Industries: Issues of Representation and Environmental Discourse

Advertising by fossil multinationals is no ordinary advertising. This advertising ('marketplace advocacy') serves to protect the oil and gas market by:

1. maintain public support
2. promote policies that are favourable to the fossil industry, for example: a reluctant government.

Marketplace advocacy often appeals to national values ​​(for example, education) and “shifts public dialogue from climate change and potential environmental policies to how these policies would harm industry and adversely affect the average American citizen.”

The article Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse is published in Mass Communication and Society.