Description
Who: Municipality of Nijmegen, the Netherlands
What: Motion passed stating
- A fossil ad ban and a ban on ads for industrial agriculture products for new contracts.
- The municipality should talk with advertising agencies about banning these ads in the mean time.
When: November 2022
Passed motion
The motion was initiated by the Green party (GroenLinks), the Labour party (PvdA), the Animal party (PvdD), the Christian-democratic party (CDA) and the Socialist party (SP). It requests the college to:
- In contract renewals and future new contracts for advertising in public spaces, to make it a condition that no advertising of fossil products and services and products from industrial agriculture be displayed which in any case include:
air travel, cruise ship holidays, fossil fuels, vehicles with fossil fuel engines, meat products and products from the intensive livestock industry; - Engage as soon as possible with all advertising operators who have a current agreement with the municipality of Nijmegen, as well as with the applicants for licence-required outdoor advertising (advertising on buildings), and on a voluntary basis reach agreements on the rapid reduction of advertising for fossil products and products from industrial agriculture in public spaces, if necessary with an update of existing agreements;
- If necessary, investigate and bring to the Council's attention what it means financially to encourage advertising operators to update the aforementioned ongoing contracts along the lines mentioned above.
Read the full motion here (in Dutch).
