Description
Who: Municipality of North Somerset, UK
What: Motion passed to introduce a ‘Low Carbon Advertising Policy’
When: July 2021
North Somerset Council passed a motion on 19th July 2021 to introduce a ‘Low Carbon Advertising Policy’ on the advertising sites it manages. This should see an end to adverts for high carbon industries such as petrol and diesel cars, airlines, airports and fossil fuel companies. North Somerset joins Liverpool and Norwich city councils who have already passed similar motions.
Passed motion
The North Somerset motion mandates the council to create a list of high carbon industries that will be prohibited from using its advertising sites such as bus stops and billboards. Whilst the exact definitions of products is still to be drawn up, a provisional list of high carbon industries cited in the motion include:
- petrol and diesel car advertising, particularly for the largest and most polluting cars such as Sports Utility Vehicles (SUVs)
- airline advertising for flights
- fossil fuel companies (such as Shell and BP)
