Přidej se a strhni to (Join Us and Tear it Down)

Přidej se a strhni to (Join Us and Tear it Down) was founded in 2019 by volunteers challenging the presence of outdoor advertizing in Prague and Czechia. Group member Zdenek Jahn told Adfree Cities for their blog that Czechia is ‘flooded’ with billboards, many of which are illegal.

A website, Nelegalni Reklama (Illegal Billboards) maps ad locations in Czechia and provides resources for people to contact authorities about removing illegal ones and blocking new ones. According to the website, the group has successfully removed 208 illegal billboards in the last five years.

The goal, says Zdenek, is “to gather together people who are interested in public space and would like to change its current state. To provide them with information about what they can do, which authorities to address and how, to inspire each other, to show good practice from some domestic cities and from abroad. Also to lobby the politicians to change insufficient laws.”