Rhetoric and frame analysis of ExxonMobil’s climate change communications

Rhetoric and frame analysis of ExxonMobil’s climate change communications

Computational assessment of how ExxonMobil has used language to subtly yet systematically frame public discourse about climate change. The study shows that ExxonMobil uses rhetoric mimicking the tobacco industry to downplay the reality and seriousness of climate change, to present fossil fuel dominance as reasonable and inevitable, and to shift responsibility for climate change away from itself and onto consumers. (Supran, Oreskes, May 2021)