Description
Who: Somerset Council, UK
What: has adopted a new advertising policy for its highways, banning advertising for fossil fuels, vehicles powered by petrol, diesel or hybrid power, and airlines, airports or flights.
When: September 2023
Somerset Council in southwest UK has adopted a new advertising policy that calls an end to advertising for fossil fuels, vehicles powered by petrol, diesel or hybrid power, and airlines, airports or flights across the Council’s highways assets. Specifically targeted at the council’s 120 roundabout adverts, the policy is nevertheless ambitious and comprehensive.
Lucille Simms, Somerset Council Principal Commercial Officer, said: “We have a duty to act as soon as possible, albeit at a local level, rather than wait for a national Government policy and thought it was only fitting that our Advertising Policy should be developed to align with our Climate Emergency Strategy.”
