(Un)Sustainable from ship to shore: How the cruise industry is trying to gaslight the public into believing that LNG is a climate solution

Fossil LNG is being widely promoted as a ‘climate-friendly’ alternative shipping fuel, and cruise companies are ploughing billions into new fossil LNG-ready ships. However, the evidence is increasingly suggesting that fossil LNG has devastating implications for the climate. Consisting mainly of methane, fossil LNG is an extremely potent greenhouse gas which has climate impacts over 80 times greater than carbon dioxide over a 20-year period.

The report identifies three key communication strategies being used by several companies that risk breaching advertising rules in the UK. These are:

1. Advertising the use of fossil LNG as reducing emissions
2. Advertising fossil LNG as environmentally friendly
3. Advertising the use of fossil LNG as specific initiative of reaching net zero by 2050

Read the report and press release here.