What does EU Law say about Banning Fossil Fuel Advertising?

In this article on European Law Blog, professor Christina Eckes and PhD candidate Yannick van den Berg argue that "EU law not only allows for stricter interpretation of what constitutes advertising of products and services that are environmentally harmful but even demands such reading starting from a textual reading of Article 9(1)(c)(IV) of the Audiovisual Media Services Directive (AVMSD). This is especially true for fossil fuel advertising considering what we know about the role of fossil fuels in the climate crisis."

"The Dutch Advertising Code Committee interprets the AVMSD unduly narrowly, allowing for the advertising of environmentally harmful products and services. The Committee’s self-regulatory nature and its understanding of the freedom of commercial expression are highly problematic."